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But Why?

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Majestic. Enchanting. Imaginative. This picture book pairs our most stunning illustrations with a masterful story.

Little reader offers: 

  • Receive 25% off plus a free Ethicool library bag when you order this book as part of the Magical Book Set.

Recommended ages: for 2 - 10yrs old

Author: Elizabeth Pulsford

Illustrator: Francisco Fonseca

What is this picture book about? 

This story is inspired by the boundless curiosity of children and dedicated to every parent whose mornings and nights are backing-tracked by the dulcet tones of "Why?" "But why?" "But Why?" "But why?"  It follows Hazel Hare as she travels throughout the forest and implores her friends to help in her search for answers to some of life’s most challenging questions. What she discovers is truly illuminating.

Visually stunning and poetically masterful, But Why? appeals to the boundless curiosity of young minds, whilst also captivating them through the most incredible artwork.

A worthy bedtime story for the littlest of tots, or an imagination-fuelling mini-narrative even for your 10 year-old, this picture book has truly diverse appeal.       

An excerpt from the story

... She crept out from her warren, her face alight with awe,
at the kaleidoscope of colours playing on the forest floor.

Hazel wished for all the answers, and as each day dawned anew,
she would set out on her search, to discover just a few.
Hazel hopped about the undergrowth where she soon met Mole
and begged of him an answer, as he burrowed from his hole.

“Where do you find the faith, when all the world is night,
to trust the path you travel will climb towards the light?
Are there obstacles too mighty? Are there inclines far too steep?
How do you keep a candle burning when the darkness presses deep?”

Then she sat and scanned the canopy where Lemur and his monkey friend, 
swung with wild delight. She hoped an ear they’d lend.

"Where do you find such joy that you can always wear a smile?
Are there moments you feel heavy, if only for a while?
How do you laugh with such abandon and lose yourself in play,
on days when storm clouds gather and chase the sun away?"

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Frequently asked questions

Well, we used to, but now we only ship to Australia and New Zealand.

For all other countries, we have exclusive distributors who wholesale our books to retailers.

If you're in the USA, you'll find us in Barnes & Noble and Target.

Learn more HERE.

Usually within two business days.

We publish our books in both formats. If it's hardcover, it will be noted clearly in the product description - otherwise, you can assume it's softcover.

Commonly newborns through to seven year-olds, but we like to think we're equally loved by very big kids, too!

That depends how good it is! Seriously, though, we're signing new authors all the time and you can learn more HERE.

Ethicool HQ is in Tasmania, Australia, but we have a large warehouse presence in Berkeley, USA, servicing the northern hemisphere.

When we have new release titles on the way (i.e. in the middle of being printed or shipped to our warehouses), we put them up for pre-order. It usually means they're a few weeks or months away from being delivered to customers.

Sustainably Produced

All Ethicool books are printed on FSC (Forestry Stewardship Council) and/or recycled papers, using soy-based inks.


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